The myth most entrepreneurs believe when using video to grow their business is that professional lighting, audio, and the “perfect” script will make their videos powerful.

Over the last decade, I have helped brands shape and promote their content, and I’ve learned a few things along the way. While some posts just seem to have the magic sauce to become overnight sensations for no reason at all, it is possible to intentionally increase the chances that your content will go viral.

Girl, if you're not on Pinterest right now, you're missing out on a surge of traffic.  Before putting some serious effort into my Pinterest account, I was experiencing stagnant traffic, super low engagement, and lots of stressful nights.  

As a big fan of keeping things simple in my life and in my work, Squarespace helps me accomplish that. No question, Squarespace works really well for service-based entrepreneurs and I’ve whittled my list of reasons down to 10 as to why it will work for you.

Seemingly out of nowhere, Snapchat has exploded in popularity lately. If you’ve been hesitant to join everyone else on the Snapchat bus, I’m here today to convince you that should definitely jump on board!

Do you feel like you HAVE to use stock images because the only camera you have is your cell phone? Do you feel like you need tons of fancy equipment and a fancy camera to take great-quality photos for your website?

List building is one of the most important parts of running a successful online business.

In reality, there are simple, consistent strategies you can do to increase email subscribers, but it all starts with your website.

I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. I've got a few (successful!) collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. And let me tell you something: each one can vary. 

YouTube has over a billion users. The network reaches more people in the 18 to 49 age bracket than any other cable network in the U.S.

YouTube generates hundreds of millions of views every single day. The world is obsessed with YouTube and that’s why you need to jump on the bandwagon. 

The one question I hear bloggers and entrepreneurs ask every day, is "How do I get more traffic?"

I put together 20 tips that will help you optimize your blog or website, promote better, and get the traffic you want so that you can reach more readers and get your message out where it belongs.

When you’re itching to start a business from your blog, it is easy to get stuck because you might not be clear about where to start. Start with the core of your business and that is your marketing foundation.

Pinterest is a highly visual platform. It’s great for business marketing and it’s important to take this platform just as serious as the other platforms.

Pinterest needs high quality photos and graphics to grab the attention of your target audience or visitors searching for related topics.

An easy way to create Pinterest graphics is to use Canva. 

One of the biggest questions I get is, “What exactly do I post on Instagram if I’m not selling a physical product?” Entrepreneurs and other bloggers may have a harder time figuring out what to post on Instagram because unlike fashion bloggers, beauty bloggers or those who sell a physical product - we may not always have something to showcase.

Growing your Instagram can be a long process if you don't know what you're doing. This daily checklist will help you narrow down your goals and help you get more focused on how to reach them!

The other day, I managed to grow my Instagram following by 50 followers. In ONE DAY.

So, here’s exactly how I was able to grow my following so quickly and why this won’t be happening again…

As a creative entrepreneur(bloggers, I consider you ladies entrepreneurs too!), it may be hard to think of what photos to take. Unlike lifestyle bloggers who can snapshots of their everyday life, you have to find a blend between taking photos that make sense with your business but at the same time still look beautiful and interesting. 

Are you a new or seasoned blogger that is feeling overwhelmed when it comes to creating helpful + sustainable content? Are you struggling with posting valuable content on social media? Are you tired of getting stressed over what you should post? Not sure if your content is reaching your audience? No worries, because you aren’t alone. 

What happens after you publish a post? Do you wait for it to magically receive tons of traffic or do you have a strategy in place to help market your new post?

Here are tips I use to get my posts seen by hundreds of people.

I'm terrified of Periscope. Just the thought of going on camera makes me feel a little lightheaded, but I know that it's something that I need to do to really take my business + blog to the next level. 

As a blogger, there are many things that we are great at or just pick up along the way. We know how to write (trust me, even if you think you’re a horrible writer - you aren’t), we learn how to market ourselves using social media (this comes naturally, tweeting new blog posts, commenting on others posts) but the one thing that we don’t really pick up is - design.